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Škoda – Winter Solstice

Clever Design Using Light and Geometry. Over 5,000 years ago our ancient ancestors positioned a 200,000 ton stone structure on the banks of the River Boyne in Co. Meath. We don’t know exactly why, but we do know that our descendants possessed exceptional intelligence and understanding of the sun. In fact they could precisely determine the unique solar position in the sky, at sunrise on the shortest day of the year; and focus this early morning light into a small passage to illuminate a chamber deep inside the structure at Newgrange. Today we have a much deeper understanding of light. We study trigonometry, geometry and optics to develop new technologies like Škoda’s LED Matrix headlights to make our lives more convenient and safe.


ServicesMusic, Sound DesignComposerMark MurphyClientSkodaAgencyBoys & GirlsDirectorKevin TreacyEditorMark SmythYear2024

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